About oiana
Thoughtfully formulated sun care for everyday wear.
OIANA Living is an outdoor luxury lifestyle brand rooted in movement, curiosity, and sun-filled days. We create thoughtful essentials designed to protect you as you explore — whether that’s in nature, in the city, or somewhere in between. Our first product is a mineral sunscreen, but OIANA is about more than products. It’s about a way of living: staying active, staying curious, and feeling confident in your skin wherever life takes you.
We believe in carefully chosen ingredients, responsible production, and creating products that respect both skin and planet. OIANA invites you to explore with confidence — honoring your skin, your standards, and a life shaped by intention, wellness, and understated luxury.
Founded by a Dutch native, OIANA grew from a personal experience with skin pigmentation and a deep realization of how essential everyday sun protection is for long-term skin health.
Guided by a passion for wellness, movement, and staying curious, I work closely with expert chemists to create products that feel beautiful to use — never a compromise, but an addition to a thoughtful, elevated life. Inspired by travel, yoga, and a life lived with intention, OIANA is designed to make being active feel effortless.
stay curious
